The world of digital PR is always changing, evolving, and adapting to the needs of businesses. As new technologies emerge, so too do new ways for companies to earn publicity from them.
With that being said, it’s never been more important than it is now to have a strong foundation in digital PR strategies and tactics. Without them, your business is practically invisible.
This article will help you develop an effective plan for your business’s online presence. But also show reputation management efforts through the use of social media outreach or SEO-driven content marketing campaigns.
So whenever you’re ready to dive deep into the tool that will raise your brand awareness, keep reading.
What Is Digital PR?
In the realm of online-first businesses, digital PR is the art of generating publicity for a company or product in the digital sphere. The art of creating an online-first business is about more than just advertising. It’s also about public relations (PR).
To generate publicity for a company or product in the digital sphere, PR professionals rely on both traditional tactics as well as newer techniques like social media campaigns. Building out a strong foundation in these skills can lead to greater success!
Digital PR is responsible for creating and managing digital content. This is then used to attract an audience.
The goal of this outreach is to raise the visibility of a brand or product to influence potential new customers. Traditional PR methods such as pitching journalists can be very effective for publicity.
However, social media campaigns are quickly overtaking other traditional techniques for one reason. They generate instant results!
The key to success on any type of public relations campaign starts at building relationships and connections that will serve you well down the line.
Examples Of Digital PR Tactics:
- Creating blog posts about your company’s latest products or services
- Pitching press releases about industry trends relevant to your target market
- Releasing behind-the-scenes content on social media
- Reaching out to influencers in your industry and asking them for a quote or mentioning their work
The Differences Between Digital And Traditional PR
When it comes to comparing apples to oranges, the differences are quite vivid. The same goes for digital and traditional PR. The differences between the two are paramount with each approach delivering its own set of benefits.
A Digital PR agency is different from a traditional PR agency. While they share many of the same goals, they are achieved differently.
Digital PR is marketing that uses digital marketing tools such as blogs, social media, and web design to reach target markets.
It utilizes multiple channels to get content out into the world where traditional PR does not have this luxury. Digital PR also has fewer restrictions than its more traditional counterpart.
Traditional PR on the other hand focuses on getting things done offline. This is done via trade shows or journalist relations. But also by building up relationships with industry experts.
All ways in which information cannot exist publicly. Unless there is an announcement made and press releases put out. This style depends on the power of traditional media to get that information out to the public before it can be shared on social media.
The Benefits Of Digital PR
Digital PR campaigns help businesses of all sizes. Without digital PR, most businesses will be left to the wolves, fighting for the odd client or two who accidentally find their way to the business lair.
Traditional PR works, but digital PR works even better these days. It can help you with raising website traffic, improving SEO, but also with:
Building Relationships With Influencers
By building relationships with influencers, your business can get featured in their posts and newsletters.
This will help with increasing your company’s exposure as well as the number of followers you have on social media platforms like Facebook, Twitter, Instagram, and YouTube.
Digital PR can also be subject to use to gain more clients by using it for blogging campaigns or partnering with influencers.
As a result, your company’s sales can grow.
Increasing the Number Of Followers On Social Media
Through digital PR, your social media followings grow and become more active. When you have more social followers, your business can get more sales and become a prominent thought or service leader in the industry.
Potential customers trust businesses that have strong social followings. Hence, a greater number of followers equals a greater level of trust. Trust was always one of the most important business factors.
Without trust, your business is a moving truck with nowhere to stop. You don’t belong anywhere unless you fight for your parking spot.
Improving Customer Service And Feedback Through Digital Interaction
By improving the feedback and customer service loop, your business can better understand your customers and their wants.
Your company will know how to cater to them because you’ll have a clear idea of what they want when they interact with your business on social media platforms like Facebook, Twitter, Instagram, etc.
Gaining More Visibility Within Your Industry
By gaining exposure in the industry, you place your business in the eyes of many potential clients. Visibility in business equals opportunity, so this is a huge opportunity for your business.
A successful PR campaign will help you gain new customers and keep the ones you already have by gaining more visibility in your industry.
Generate Direct Sales Leads
If you can generate direct sales leads via digital PR, your business will see a tremendous uptick in revenue and financial KPI. And as we know, more business money usually means more success.
Not to mention, as a business, you need to have more money to keep pushing your product innovations forward and securing your future growth.
Establish A Consistent Brand Image
By using digital PR strategies, your secure your brand image in the digital landscape. Without a strong presence online, your business is likely to get lost in the noise of other companies vying for attention.
By getting your voice out there, you make it more likely that people will hear about what any new products or services are available. If done correctly, positive reviews and mentions can also lead to a successful campaign as well.
Dictate the Course Of Your Brand Message
Finally, via the means of digital PR, you can correct rumors or lies placed upon your business. Digital PR gives you a voice. And with this voice, you get to choose what you want to say.
If you want you can ignore bad reviews, haters, and competing businesses trying to tarnish your reputation. However, it’s only in your favor if you can peacefully resolve the existing social issues about your product or service.
All of this is achieved on a broad scale through digital PR.
Nonetheless, the means of this brand-building approach can get specific. The most common means of digital PR are mentions and press releases. However, they also include guest posts, influencer relations, and directory additions.
Unlinked mentions are not doing you any favors when it comes to organic search engine optimization. If there are no high quality backlinks, your company will suffer from lost traffic. The people who don’t know about the info value might come across a page that doesn’t lead them where they need to go.
Guest posts provide more than one source of visibility for your brand. It also provides an opportunity for increased website links which means higher rankings.
While directory additions give even easier access points if readers want more details about the business listed. Press releases offer yet another avenue for reaching news publications. This is done with announcements such as product updates or client wins.
Digital PR Services for Your Business
Now that you understand the intricacies of digital PR, you might be willing to take on these efforts on your own. However, it can be daunting to go through this on your own. Not to mention, without an understanding of the digital marketing landscape, you’ll be picking at grapes.
If you think your business can see significant improvement from the implementation of digital PR, get in touch with us.