For SEO, authority is a big deal and it is proven by a number of researches that trustworthiness and authority play an important role in rankings. There are a number of factors that either directly or indirectly relate to authority. These include domain authority, domain history, in-depth content, fresh content on time-sensitive queries, references and […]
Marketers and SEOs can often be found bickering in the debate over what’s best for growing your business-PPC or content marketing. Most businesses often choose, either PPC if they want to pay for aiming a highly qualified audience or Content Marketing to optimize the relevant content and target the demographic through unpaid channels. But as […]
Marketing writing is not just for driving traffic and improving the search engine rankings, it’s also about providing real value. Quality content is part of effective copywriting which builds authority and trust. This is important if you want your marketing writing to be able to attract customers and boost SEO. Optimizing content for SEO so […]
Small and medium-sized businesses often outsource their operations such as accounting, human resources and payroll. Such a business model allows them to be lean and flexible. Still, when it comes to outsourcing blog writing, things get more challenging as the blog is the voice of your company and a critical part of your overall content […]
Writing for the internet is a lot confusing task then it appears to be. If you haven’t written a piece for online publishing before, then you are pretty much in for a surprise. Whether you freelance or write for your own blog, the conundrum of whether you are writing an article or a blog post […]
When the recipient of your press release lays emphasis on the content of it rather than its creation, your task is fulfilled! The writer who has the ability to grab the attention of a recipient towards the content of a PR has the flair of writing. To assist you better, here are the ten commandants […]
When talking about the importance of keywords in this SEO driven world, it is crucial to know the fine line between Keyword Optimization and Keyword Stuffing. It is to be noted thus that the more, the merrier is not true. In search engine optimization, you need to be careful about keyword selection, frequency, and density. […]