Businesses have a lot to keep up with and in the 21st century, digital transformation is important to keep competitive and relevant. If your company has not progressed into digital business transformation, it is high time that you consider the digital transformation. With your competitors getting more done with digitalisation you must ensure that your […]
The old content is not meant to be forgotten but can be used as a renewable resource for new ideas. We find it mind-boggling that only a fraction of marketers takes advantage of their old content. Every new piece of content you create can be republished or repurposed, but most importantly it can be a […]
Today, we decided to shift our focus from web agencies and brands to bloggers who are getting started with web content writing. We all are guilty of rushing into it when writing web content, so there is no need to feel agitated at it. Maybe you are just trying to squeeze in a small blog […]
In 2020, building authority is one of the best ways to rank in Google. Currently, the search giant has an entire quality assessment tool that looks into this expect of search experience known as the E-A-T (expertise, authority, and trustworthiness). Even the most recent Google core update was concerned about E-A-T. An easy way to boost […]
Content marketing remains an important tool for modern brands to attract customers and counter the drawbacks of traditional advertising. With so much content available, your customers expect high-quality and engaging content from you. Content marketing is not something new and it has existed for decades in the form of email and letter marketing, and white […]
In the last century, we have seen marketing changing rapidly. From the radio’s invention to the advent of the internet, a gradual transition took place from giant billboards to personalized messages and ads that can be delivered to our smartphones. Another evolution that is taking place in online personalized marketing that is changing the way […]
By tapping into the right digital marketing platform any business can build a robust sales pipeline. If you want to successfully implement your goal-oriented marketing solutions, you need to capitalize on the world’s largest professional network, LinkedIn. While most businesses do focus on Facebook and Instagram marketing, some miss to strengthen their LinkedIn marketing strategy […]
Google has continued its effort to keep its search results quality high even during the global pandemic. In May, Google introduced its latest core algorithm update and the iterations of the same are continuing. As usual, any core update from the search giant have an impact on SEO masters, content developers, business owners and eCommerce […]
Voice search is the future and not a too distant one. If you are not already using voice search SEO content to rank for voice search you could be missing more than 25% of your market. The stats from Google say that over 27% of people are using voice for mobile search. Furthermore, Nielson reports […]
Marketing writing is a lot more beneficial than other forms of advertising as it offers real value, gets you traffic and improves search engine rankings. Your primary goal in writing a sales or marketing message post is to build authority and trust. With quality content, you can not only impose the authority but also bring […]
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