Today, we decided to shift our focus from web agencies and brands to bloggers who are getting started with web content writing.
We all are guilty of rushing into it when writing web content, so there is no need to feel agitated at it.
Maybe you are just trying to squeeze in a small blog post before your meeting or at the end of the day.
This approach makes you discount on the quality of the content that you are writing. You might not pay enough attention but your content pages are important.
Your content is how you broadcast your message and create value for yourself in the world.
It is also how people get to hear about your ideas and witness your expertise.
If you have a brand, your content pages help people get warm up to your products or services. This is why creating top-level content is mandatory for online success.
Never rush into creating web content when you can easily manage the quality of content you write with these tips. Contentsia recommends you to stick to these five tips to create better content consistently.
Tip 1: Work more for writing better headlines
We have seen people usually spend a lot of time on headlines when they write for sales pages, however, they do not pay enough attention when it comes to content.
This is a clear problem as without appealing headline nobody is going to be interested in reading the body of the content.
Your headlines should be such that they make the readers pause in their tracks and make them want to keep reading more. There are numerous resources available like the one from CrazyEgg that teach you how to write better headlines.
But we also have a simple to implement tip for you.
The job of the headline is not to tell your story but its purpose is to grab the attention of the reader and compel people to keep reading.
Tip 2: Work on making strong beginnings and satisfying ends
A capturing headline will get the attention of the reader but if the next few lines are not able to retain his interest you will lose him.
Remember that this age is full of distractions, especially when your readers are accessing your content through their phone.
Avoid using the first paragraph or the next one to warm up. We have seen too many writers making this mistake again and again.
We recommend, “forget the warmup and start with the good stuff”.
You can start with a surprising fact or a compelling story or an amazing promise. If you begin with a relatable story in the first few lines it is a great way to get your readers hooked.
Work tirelessly on making your openings as strong as possible.
That being said, don’t just fade away at the end of your page.
You must draw a strong conclusion and wrap things up in a satisfactory manner so that your readers leave with a strong and powerful takeaway.
You can share additional links at the end that might provide your readers with more information to build on what you have already shared.
Tip 3: Prefer multimedia pages
We are not in the 90s and people are no more restricted to using dial-up connections.
Today, almost everyone accessing the Internet has speed which means you can easily use videos and images in your content pages without being concerned about slow page loads.
Multimedia content not only delivers a richer and more attractive experience, but it also appeals to different types of learners and not just the ones who are satisfied with text content.
People are increasingly using videos and infographics to learn about new things or research on a topic. This is not a mere coincidence, but actual science as watching videos and images better engages the brain than simple text.
We already mentioned how the age of smartphones is further minimising the attention span of readers which is why your content has to capture their attention.
Have you ever tried looking for a tutorial on YouTube? If you have, you will know that too many videos start with warmup intro and talk about the good stuff at the last.
What do you do with such videos?
You scroll to the next video until you find the one that starts with good stuff and leaves you satisfied. If you include engaging videos on your pages, you will appeal to both kinds of learners. The images are additionally useful to add greater value to your content in a representative manner.
Furthermore, it’s not only the readers who like a good blend of multimedia on pages, but Google likes it as well.
Tip 4: Answer readers’ questions with your content
Google is continuously trying to match the content with searchers’ intent. If today you want your content to rank at the top in search engine result pages, you have to be certain about what you are trying to address with your content.
Too often we have seen brands and bloggers creating content calendars based on what they want as a business but not what they are target audience wants.
We understand your goals are important but your content should not be only about what you want to say but also about what your readers want to know.
You should make use of social media and surveys to ask people what they want to hear from you and make topics or questions based on the feedback you get.
Your goal must be to create content that satisfies the intent of your audience. If you’re able to do that, you will find that your audience won’t be mad about not having a perfect headline or intro or even absence of multimedia on your page.
They will engage with your content because you are providing them with the information they want to hear about.
The takeaway here is that optimising your content based on searchers’ intent is the best way to improve your content quality in no time.
Tip 5: Spend twice as much time as you do on every page content
Learn to invest more time on each page of content you create than you used to.
If you were spending two hours before, make it five hours.
You want to know why?
Because just OK content is not going to do any good for your business or your brand. It might sit on the third or fourth page in search engine results, accumulating dust without any clicks.
You can keep creating such content in large volumes but it will give you no results. The moment you start spending more time on planning the content on your pages and create really appealing content, everything changes suddenly.
People will get engaged with your content and share it with their friends and colleagues. Good quality content will make you look good and people will want to do business with you. Not to mention, Google loves content that is thorough and useful for readers.
Such content pages will start appearing on the first page in Google instead of dying a slow death on page 5.
The more time and thought you put into your web content, the greater will be the reward.
We already told you, every page of content must end with the takeaway that is helpful for the readers.
This is why we are ending of this quality content writing guide for additional useful links that will help you with web content optimisation.