Marketing writing

Marketing Writing: Key Elements To Make Content Efficient & Effective

Marketing writing is not just for driving traffic and improving the search engine rankings, it’s also about providing real value.

Quality content is part of effective copywriting which builds authority and trust. This is important if you want your marketing writing to be able to attract customers and boost SEO. Optimizing content for SEO so it ranks better in the search engines is also important as market research shows organic search engine traffic is five times more effective than paid ad traffic.

The challenge here is to create marketing content that is optimized enough to make a difference. If you struggle to empower your content marketing tactics in the right manner to improve efficiency, then we have some tips that will help you.

Create an Idea Capture System

Creation of better content starts with an idea. You need to create an idea capture system that you can use to log ideas for later research about your customer’s search intent and more. It is easier than you think, just follow the steps.

Start listing you content marketing ideas 

This is like keeping a log of the blog posts that you have done in the past and the ideas of the posts for the future. It will serve you in many ways like it is an easy way to keep track of what subjects you have already covered. It will also help you record the ideas as they come to you which saves time later on when you are ready to write.

For logging the ideas, you can use a notebook, an app on your phone or a notebook. Here consistency is the key to make the ideas more accessible. Online resources like Google Docs will allow you to access the log on any device.

Answer question-based keywords in a structured manner 

SEO is no longer keyword-based now search giants Google are ruled by the searcher’s intent. It’s common sense, if a customer is ready to buy something, they search with intent.

Today, if you want the marketing content to be a success, you will need to address the pain points a potential customer might have. A successful marketing blog is the one that answers a customer’s potential question.

Understand search intent is one of the mandates to create an experience that leaves your customer satisfied. It gives them a sense that you understand them and give importance to their needs. When the target of each of your blog post is to answer a customer question, you are ensuring that there is no wasted writing time and effort.

Think about it. You might have months’ worth of content on your blog, but if no one is searching for those topics it will not be of any help irrespective of how much quality content is. You need to invest time in finding out the targeting and most search keyword phrases.

Create a Writing Toolbox

Copywriting, blogging, content creation or marketing writing, whatever you might call it, the process for all remains the same. The best quality content will always rank at the top because it fulfils your target customers’ search intent.

Web pages that are informative, entertaining and detail-oriented have the best success rate. No reader likes sloppy grammar or misspelt words.

You do not have to hire experts for the job, even with zero budget you can afford tools that will support your writing process.

For keyword phrases, ideas use Google’s Keyword Planner.

Use Google Doc’s ‘speech to text’ feature for narrating outlines.

Grammarly and Hemingway both are free services for editing.

Hubspot has a free and popular blog topic generator.

This is just a small list of tools available, you can learn about a lot many other tools that will add efficiency to the whole content development process.

Maintain a Singular Purpose

Web pages are rarely read in their entirety which is why content marketing writing focused on a singular purpose brings attention.

Since audience arrive to blogs looking answer for a specific question, a clear content quickly confirms that they are in the right place. This further encourages them to look deeper and follow the content.

If it’s not easy for you to create focused content, here are some steps to make things easier.

Research First

When you are well-versed in your subject, you can sit down to write without stopping. Working without interruption will speed up the writing process.

Know the Concept 

You know that you have the main idea clear when you can express it in a single sentence. The main idea is the single most important information that tells the reader, what’s in the post for him.

Start with an Outline

Here you map out the supporting point for the main idea. This step is important to determine the logical structure that your article will follow.

Lead with Headlines 

A header or two is the threshold before your reader either dig deeper into your blog post or jumps to another blog. Your headlines create expectations and the content must satisfy those expectations. This is why when you start writing, write headlines that definitely focus on the paragraphs that will follow.

Share an idea each paragraph 

Content gets much easier to comprehend when you express one idea per paragraph. Use bullets and subheads to break your writing into blocks.

Write First. Edit Later.

Every accomplished writer is aware of this fact. Experts recommend you must write without pausing for editing or polishing your content. Just write what it feels and refine the ideas later.

According to Corey Pemberton at Bidsketch, “give yourself permission to write a bad first draft. Trying to get everything right in the first draft will absolutely kill your writing speed…. This change in workflow is one of the most important things you can do to pick up your speed dramatically.”

Edit the Content 

Go away from the content after writing and come back with a fresh pair of eyes to edit the content.

Write to Repurpose

Content for blogs is just utilizing one channel, but there are multiple content marketing channels and repurposing is a powerful efficiency tool.

This approach allows to create more content with less time and effort.

But make no mistake. Effective repurposing requires strategy.

We recommend starting with top-notch content like a white paper. Now you need to write a blog post based on the same but do not just rearrange the content, try providing better answers than your competition did. You can also go ahead and create viral social content based on the information.

Content marketing remains the most powerful tool today, but it takes consistent effort and time to be a success. The key elements we shared here, if you incorporate into your writing, it will be effective and efficient.

 

outsource blogging

Ten Mandatory FAQs on How to Outsource Blog Writing for Businesses

Small and medium-sized businesses often outsource their operations such as accounting, human resources and payroll. Such a business model allows them to be lean and flexible. Still, when it comes to outsourcing blog writing, things get more challenging as the blog is the voice of your company and a critical part of your overall content marketing strategy.

Fact is, not every business has the resources to keep their blog running with fresh content in-line with strict quality requirements.

Furthermore, blog outsourcing comes with several key benefits.

You save significant time. Writing a quality blog post averages about three hours, which is almost one-third of your working hours.

Outsourcing blog writing is cheaper as compared to hiring a full-time writer for your business.

Experienced writers bring instant expertise so you don’t have to worry about the engaging audience with the right content.

Blog outsourcing enables you to remain flexible, increasing or decreasing the writing power as per your needs.

You have better scalability to grow your blog writing when your business grows.

It is a good idea to outsource blog posts, but the only requirement is to do it well.

How do you know you are doing it right?

Here are the top 10 questions related to blog writing outsourcing that will help you better understand the requirements and get answers to common FAQs.

Outsourcing Blog Writing for Business: 10 Frequently Asked Questions 

  1. Can the outsource blog writing service can capture the tone and message of my brand/business? 

Writing is a blog is more of a personal experience for businesses as it shares the same personality and tone as their product or service. We understand that outsourcing blog writing can cause you to lose the identity of your business’s personality.

With Contentsia blog writing service we deal with this situation in two ways:

Have an intimate initiation between the writers and the businesses. The more time we take to put our writers with the businesses, the better they understand the content goals of the businesses. This way our clients get the value and message delivered through our content every time.

We don’t offer our clients 100% done content. This is to say that our writers deliver the complete content but clients must treat it as 95% to 85% complete. The rest 5% to 15% is the final polishing and tweaking that clients must do as editors to insert tone and style of their own.

  1. what’s the best strategy to get the right content done when using outsourced writers?

You do not need some grand content marketing strategy to get started, just make sure you know the basics.

Contentsia recommends you consider these two things:

Ask why do you want a content marketing strategy? It is no use to get enamored with a lot of mess without asking the critical questions first. Ask why you are doing what you are doing. What is your main aim of hiring a blog writing service?

Support your writers with the subject matter to ensure that you get the work done right in the first place.

The goal of writers is to bring the expertise that you possess in light in a readable way. When you provide the information and direction, you will get the writers to create the best quality content.

  1. Can I trust content quality produced by the outsource writing services? 

Just like with any other service, blog writing outsourcing also exists on a quality spectrum. The two opposites of the spectrum can be:

Highest quality writing outsourced from some freelance journalist who has written for best publications like the New Yorker; to

Poor quality writing

As a client, your goal is to figure out where on this cost/quality spectrum you’d like to fall. Depending on that you will have to outsource your blog writing to a service who can put you on that spectrum.

Contentsia has worked with a lot of clients and served multiple industries. To know about the quality of our services you can always download free samples from the site.

  1. How do I get writers for my blog?

You can hire writers for your blog through a bunch of different ways. There are dozens of outsourcing writing services to be hired and it will require a post of its own if we start covering every way possible.

Better we share some professional tips to hire outsourcing writing service that actually gets you quality blog writing service for hire.

Don’t pick based on price alone. The cheapest writers are the ones who are less qualified and less experienced.

Ask for past work. The work samples always tell about the qualification of a writer and help you pick the right one for the topic.

Set expectations. Do not just share your brand voice and tone, but also tell exactly what type of content you are expecting.

Outline your plan. Are you expecting a single blog post or want to establish an ongoing relationship with the writer?

Look for the right service. Either you can hire a single freelance writer or partner with a complete outsourcing service like us.

  1. Should I consider outsourcing my blog writing overseas?

Most businesses worry about outsourcing content to countries where there are no native speakers.

You are right not to trust outsourcing overseas as it is very uncommon to find non-native English speakers who can write an extremely high level of English. Outsourcing blog writing to such a country can put you in a pickle.

Do not be tempted by low initial price tag as it will only eat up your budget without getting you any quality content. Contentsia connects your projects with the native writers and saves you all the trouble of wasting precious time to comb through writers.

  1. Why do outsourcing my blog feels weird? 

You have to realize the outsourcing content creation is a common practice for small and medium-sized businesses just as hiring accounts and HR services.

Outsourcing blog writing services is done due to two realizations:

  1. Scaling on your own can be difficult, especially if your content needs are rising with the size of the organization.
  2. Competition in content marketing is high which means you need to dedicate specialized resources. Outsourcing companies have specialized writers to make sure your content hits the target right.
  3. If I outsource my posts, will I have exclusive rights to the content? 

Yes, you will.

But for assurance make sure you discuss earlier the ownership of the content and that you get exclusive rights as for SEO and content marketing duplicate content can be bad news.

Whenever you outsource blog posts you need to be aware of what will be the copyright policies and that you are paying for the complete ownership of the content.

  1. Do businesses have to consider some blogging tips when outsourcing blog writing?

First, have an editorial calendar and a strategy in place, then only outsource the content.

Make a budget and commit to it.

Content marketing is a long game, don’t play it like a sprint

Experiment with the different content format, headlines, CTAs and more.

In content marketing starting small gets you early wins.

Repurpose the content for other channels. For instance, make an infographic from the blog post for Instagram.

  1. How much does outsourcing blog content cost?

At Contentsia, we often get asked this question.

But before we can answer that we ask our clients about:

The budget they have for blog creation

What type of content do they need?

How they will use the content

Depending on the answers we can provide clients with the right answer. As businesses can spend any amount on outsourcing blog posts.

But the real question is what is the right amount to pay for a blog post?

You can expect to pay as less as $5 for a post through common marketplaces such as Fiverr. But doing this you are at high risk of getting low quality, nonsensical and even plagiarized content.

For blog services like from Contentsia you can expect to pay between $20 to $200 per blog post depending on the word count, writer experience and required research.

But again, this is an assumption and for the actual budget and cost, you need to contact the writing service and discuss your requirements.

  1. Is there something else I should ask when I outsource my business blogging?

Get words on the page. Make sure the service you hire commits to the deadlines and upholds the commitments.

Professional writer and you both have to work in a team. A professional writer doesn’t know your business as well as you do, while you don’t have the skills of a professional writer, so you both need to team up.

A valuable content writing service will always come up with fresh ideas to keep your blog enriched. Contentsia blog writing service brings new ideas and potential topics as part of the package.

Although you can do all of this on your own, it will require a lot of your time.

Get Started 

Contentsia happens to be a content development firm that is acting as the one-stop outsource blog writing partner for hundreds of businesses. Our content marketing solutions ensure that you get the best value for the money you spent.

Writing Article Vs Writing Blog Post

Writing A Blog Posts vs. Writing An Article-Know The Difference

Writing for the internet is a lot confusing task then it appears to be. If you haven’t written a piece for online publishing before, then you are pretty much in for a surprise.

Whether you freelance or write for your own blog, the conundrum of whether you are writing an article or a blog post is always there. Even experienced writers find themselves at crossroads when they are faced with the same dilemma. Not only the style and research, but there are many more key differentiators between an article and a blog post.

Over the years, Wisden Writers has catered to the clients across the globe providing our professional article and blog writing services.

Curious Case of Clients

Sometimes when our clients reach they enquire what would be an ideal type for their needs-an article or a blog post. Finally, we are discussing this issue so that all of you can benefit.

If you have spent most of your time writing blog posts then you need to stop right now. Yes, it is important to understand that the content as we know it is changing and the need for better content is paramount now.

Major Differences Between Articles And Blog Posts

Writing Article Vs Writing Blog Post

Writing Article Vs Writing Blog Post

Blog Post Article
Comprises of one’s own opinion Your opinion doesn’t matter its entirely based on facts
Research, scientific findings or interviews not included mostly Includes interviews, statistics, research and findings from experts and credible sources
Often Short Long and detailed
Focused around SEO keywords Naturally written with little or no importance to keywords
Good spellings are expected but no such emphasis on grammar Impeccable grammar and spelling
Casually written based on one’s writing style The sophisticated and formal writing style
Often self-published without any role of an editor Involves the role of an editor

 

The convergence of blog post and article

However, with blogs getting common by a zillion and print media moving towards online publication, the line of difference between blog posts and articles has started to blur.

When Google started to tighten the noose on spammy blogs, genuine bloggers were forced to pick up the entirely new standards for their posts. Now blog posts became longer with 1000 words becoming the norm for a useful post. They started including interviews and interesting data to be more valuable for their readers. The use of SEO keywords lessened after Google started penalizing keyword-stuffed content. Ultimately, it led to bloggers becoming more professional and hiring services of editors to stay afloat amidst all the chaos.

Changes started to creep in on the article’s writing side as well. Print media began posting content online. To get more traffic to their sites, headlines became sleazy and attractive like the blog posts. The opinion-driven content became common and even some publications allowed bloggers to post their content too. Wordcount also shortened and the writing style grew more casual.

Tl;dr

The two styles merged into one to the extent that writers are confused about how to differentiate between the two.

Be Ready To Pay For What You Want

As a client, it can be confusing whether you want articles or blog posts but eventually you will be paying for the quality as well as the length of the content. As we mentioned, the line between a blog post and an article has almost diminished it is important to understand the needs of your writing projects.

You cannot expect a blog post with interviews and data to be offered for cheap, neither you should pay for articles exorbitantly just because the writer quoted your project as article writing.

What you should know as a writer

The convergence of blog posts and articles has made it tough for writers to understand the needs of the writing project and bid accordingly. It has also given clients an opportunity for a bargain. The fact is, clients will always want to seal the deal as cheap as possible.

It’s on you to educate your clients about the project and what’s the fair pay. Fortunately, the closeness of blog posts and articles has made it possible for writers to get paid more.

Now articles and blog posts are reaching the same standards in quality. So you can charge the same for blog posts as you charge for articles, provided you are offering the same quality.

But it’s up to the writer to take the steps to capitalize on this change in the marketplace.

Pro Tips

If you find yourself confused or the client is not able to make out, the best way to figure the right writing style is to properly define the project. Ask clients what actually they want, what’s the word count they expect, do they want interviews included, and so on.

Clients always prefer writers who can bring in article-style in the blog posts as such style conveys more authority.  This is why you need to get better at researching content related to a topic irrespective of its style.

If you are just getting started then the idea of finding experts, interviewing them, and adding research to the content can be daunting, but you call learn it on the job.

Just start writing better content with informative data and research-backed statements.

How to write good press release

The Ten Commandants Of A Great Press Release

When the recipient of your press release lays emphasis on the content of it rather than its creation, your task is fulfilled! The writer who has the ability to grab the attention of a recipient towards the content of a PR has the flair of writing. To assist you better, here are the ten commandants of a great press release.

How to write good press release

How to write good press release

#1: Be strictly professional

Remember that a press release is like a conversation between two professionals. Even if it is lighthearted, it cannot be funny! You strictly need to be professional. Therefore eliminate goofy texts and do not use silly gimmicks.

#2: Do not be promotional

While writing the press release make sure that you maintain that purposeful distance from your company. The PR does not glorify the attempts of a company. It delivers the news. Even though PR is a piece of promotion, but in no way should it feel like the promotional content.

#3: Be enthusiastic and informative

A good writer is the one who can make even the driest subject informative and entertaining for the readers. You will be communicating with the journalists. If your content is boring, it will be rejected right away!

#4: Be brief

The idea of a PR is to summarize everything in short and in an informative approach. To maintain the brevity and word economy. It is important to include important points only. Keep the sentences as short as possible, still meaningful, and informative!

 #5: Know your recipients

Make sure that you know your readers. For example, if you are writing a press release for the winery being inaugurated, the desk editor would only be interested in its opening and nothing else. Other lifestyle journalists, on the other hand, would be interested in knowing more about it.

#6: Use proper tense

One of the most common mistakes in PRs is that of the tense. It irritates the readers when they do not understand whether something has already happened, is happening or will be happening shortly. So make sure that your PR has appropriate and perfect tenses.

#7: Think visually

The press release is not merely the words. It is something more than that. It is actually the visual document that gives a synopsis of the event or something else. Therefore while writing the PR, you should think visually.

#8: Tell a story, but in brief

PR is meant for those who were present in the event and also for those who were not present. Therefore your PR should be a brief story about what the event will be/was all about. It depends on whether your PR is written about the already existing event or for an event that is about to happen.

#9: Be honest

Do not confuse, exaggerate, or inflate the topic. Do not blow things out of proportion. Do not make claims that are hard to understand for the readers. In short, be honest and tell only the truth.

#10: Know your limitations

Finally, the most important thing while writing the PR is to know your limitations. Everyone cannot write a press release. A good PR writer is the one who writes it within all the limitations described above.

Writing PR is something that everyone cannot do. But a person who learns how to follow these commandants of writing a good Press Release can always succeed. I am sure you would like to have a look at our Press Release Writing Service.

Keyword Stuffing

Difference Between Keyword Optimization And Keyword Stuffing

When talking about the importance of keywords in this SEO driven world, it is crucial to know the fine line between Keyword Optimization and Keyword Stuffing. It is to be noted thus that the more, the merrier is not true. In search engine optimization, you need to be careful about keyword selection, frequency, and density. So, you need to be aware of the keywords that you need to use, their frequency, and more.

What is keyword optimization?

Keyword optimization is also called keyword research and is the process of researching, knowing, and selecting appropriate keywords in order to target traffic from the search engines. Keyword optimization is thus a very important step when it comes to perfect search engine marketing. In case you end up doing a bad job, then all your efforts will go in vain. So, it is crucial to get the keyword optimization all right and perfect.

Why keyword optimization?

It is important to do keyword optimization in order to measure the traffic potential, drive traffic to your site, and to connect with your customers. You actually need to optimize the keywords that your traffic or audiences may be searching for and analyze the popularity of your keywords in order to gauge the amount of potential market for your business. More so, through optimizing the keywords in the site content, you can easily connect with potential customers.

What is keyword stuffing?

On the other hand, keyword stuffing is the black hat technique used by some people to trick or fool the search engines to rank the pages higher in search results. This practice overuses the keywords by stuffing them at various places on the web page. For instance, keywords are placed or stuffed near the end of the page. There are even times when these keywords are made invisible by matching them with the background of the page.

Keyword Stuffing

Keyword Optimization Vs Stuffing

Why NOT keyword stuffing?

Basically, the idea of keyword density is around 3 to 5 percent. Anything above it is taken to be as keyword stuffing and will get a red flag from the search engines. Content with a 10 percent density can hardly make any sense and is thus useless for human readers. Google even implemented the Florida Update some time ago in order to impose a penalty on the sites or pages that are stuffed with keywords and are over-optimized.

If you have still not got the difference between optimization and stuffing, read the example here. “If you want to buy table mats, you have landed in the best place. Our site is the perfect spot for buying table mats. You will surely not find table mats better than ours or cheaper table mats anywhere else on the net. We thus provide you with the opportunity to check out our best line of table mats.” Now in this content, the website is definitely trying to rank for “table mats”. So, Google and other popular search engines give a penalty to such sites and pages that try to over-optimize.

Bottom Line 

Thus, it is to be noted that the content on your site or web pages needs to be written naturally and with few variations of the keyword sprinkled well all through the page. Also, keep the keyword density and frequency on a low and keep in mind that you write for the audiences first and then for the search engines.