The old content is not meant to be forgotten but can be used as a renewable resource for new ideas. We find it mind-boggling that only a fraction of marketers takes advantage of their old content. Every new piece of content you create can be republished or repurposed, but most importantly it can be a […]
Today, we decided to shift our focus from web agencies and brands to bloggers who are getting started with web content writing. We all are guilty of rushing into it when writing web content, so there is no need to feel agitated at it. Maybe you are just trying to squeeze in a small blog […]
Voice search is the future and not a too distant one. If you are not already using voice search SEO content to rank for voice search you could be missing more than 25% of your market. The stats from Google say that over 27% of people are using voice for mobile search. Furthermore, Nielson reports […]
For SEO, authority is a big deal and it is proven by a number of researches that trustworthiness and authority play an important role in rankings. There are a number of factors that either directly or indirectly relate to authority. These include domain authority, domain history, in-depth content, fresh content on time-sensitive queries, references and […]
Marketing writing is not just for driving traffic and improving the search engine rankings, it’s also about providing real value. Quality content is part of effective copywriting which builds authority and trust. This is important if you want your marketing writing to be able to attract customers and boost SEO. Optimizing content for SEO so […]
Small and medium-sized businesses often outsource their operations such as accounting, human resources and payroll. Such a business model allows them to be lean and flexible. Still, when it comes to outsourcing blog writing, things get more challenging as the blog is the voice of your company and a critical part of your overall content […]
Writing for the internet is a lot confusing task then it appears to be. If you haven’t written a piece for online publishing before, then you are pretty much in for a surprise. Whether you freelance or write for your own blog, the conundrum of whether you are writing an article or a blog post […]
When the recipient of your press release lays emphasis on the content of it rather than its creation, your task is fulfilled! The writer who has the ability to grab the attention of a recipient towards the content of a PR has the flair of writing. To assist you better, here are the ten commandants […]
When talking about the importance of keywords in this SEO driven world, it is crucial to know the fine line between Keyword Optimization and Keyword Stuffing. It is to be noted thus that the more, the merrier is not true. In search engine optimization, you need to be careful about keyword selection, frequency, and density. […]