When talking about the importance of keywords in this SEO driven world, it is crucial to know the fine line between Keyword Optimization and Keyword Stuffing. It is to be noted thus that the more, the merrier is not true. In search engine optimization, you need to be careful about keyword selection, frequency, and density. So, you need to be aware of the keywords that you need to use, their frequency, and more.
What is keyword optimization?
Keyword optimization is also called keyword research and is the process of researching, knowing, and selecting appropriate keywords in order to target traffic from the search engines. Keyword optimization is thus a very important step when it comes to perfect search engine marketing. In case you end up doing a bad job, then all your efforts will go in vain. So, it is crucial to get the keyword optimization all right and perfect.
Why keyword optimization?
It is important to do keyword optimization in order to measure the traffic potential, drive traffic to your site, and to connect with your customers. You actually need to optimize the keywords that your traffic or audiences may be searching for and analyze the popularity of your keywords in order to gauge the amount of potential market for your business. More so, through optimizing the keywords in the site content, you can easily connect with potential customers.
What is keyword stuffing?
On the other hand, keyword stuffing is the black hat technique used by some people to trick or fool the search engines to rank the pages higher in search results. This practice overuses the keywords by stuffing them at various places on the web page. For instance, keywords are placed or stuffed near the end of the page. There are even times when these keywords are made invisible by matching them with the background of the page.
Why NOT keyword stuffing?
Basically, the idea of keyword density is around 3 to 5 percent. Anything above it is taken to be as keyword stuffing and will get a red flag from the search engines. Content with a 10 percent density can hardly make any sense and is thus useless for human readers. Google even implemented the Florida Update some time ago in order to impose a penalty on the sites or pages that are stuffed with keywords and are over-optimized.
If you have still not got the difference between optimization and stuffing, read the example here. “If you want to buy table mats, you have landed in the best place. Our site is the perfect spot for buying table mats. You will surely not find table mats better than ours or cheaper table mats anywhere else on the net. We thus provide you with the opportunity to check out our best line of table mats.” Now in this content, the website is definitely trying to rank for “table mats”. So, Google and other popular search engines give a penalty to such sites and pages that try to over-optimize.
Thus, it is to be noted that the content on your site or web pages needs to be written naturally and with few variations of the keyword sprinkled well all through the page. Also, keep the keyword density and frequency on a low and keep in mind that you write for the audiences first and then for the search engines.